Ask the right questions …

They say you can always tell a retired copper because he’s always asking stupid questions.

Well, I could have done with some of that wisdom last week when dealing with Mrs S’ new phone when it finally arrived.

Delighted as I was when it came, it’s one thing to marvel at the new device and quite another to get all the data off the old device and onto the new.

So, as the most technically inept member of the family, the task was duly delegated to me.

But where the heck to start?

Inevitably, I started Googling Google phones and the best way to get a squillion terabytes of images and videos off one device and onto the other.

As I’d expected countless tips popped up and all involved horrendously complicated procedures recommended by young shavers with unmeasurably high IQs.

It’s all right for them, I thought as I reached for the smelling salts without getting very far.

Quite where the inspiration came from, I don’t know but since they were both Google devices I started to wonder if I could connect the two together and let them get on with it.

A minute or two of yet more epic Googling soon revealed that Google devices have an app which lets you transfer all the data from one Google device to another.

After connecting to our WiFi and half a dozen clicks later we were cooking on gas.

How long it took I don’t know because I retired to my slumbers and let them get on with it.

Lo and behold, the next morning the new device was a mirror image of the old one.

And therein lies a big life lesson.

Just like a good copper, you don’t have to know all the answers but learn to ask the right questions and they’ll very quickly reveal themselves.

Questions we should ask ourselves whenever we’re creating a new promotion and whether we’re properly addressing the questions going on in our customer’s minds.

Because if you can do that, you’ll beat the competition by a country mile.

Until next time …

Alec