The Farmer’s Dog …

If your office was on fire what’s the one thing that you’d have to grab before the building becomes a smouldering ruin?

At a business meeting I once heard one of Britain’s top entrepreneurs say that it was his database.

No ifs or buts.

With it, he reckoned that he’d be back up and running in no time.

Which is sort of fine unless you’re a manufacturer or depend on people coming to your place of work.

But he did have a point which was highlighted by the opening of a new pub recently.

Not any old pub but Jeremy Clarkson’s newly renovated pub The Farmer’s Dog which opened its doors for the very first time a couple of weeks ago.

Now some might opt for a soft opening. Maybe an announcement in the local press or possibly just some strategically placed vinyl banners.

But that’s hardly Clarkson’s style.

With a reported 9 million followers on Instagram, 8 million on X and 1 million on Facebook he certainly wasn’t going to hold back from sharing his news with the world.

Nope, the opening of his new pub was never going to be a quiet affair as those who were unable to get in will testify.

The money’s in the list and the snaking queues of people hoping to enjoy the delights of his new watering hole rather proves the point.

You or I may not have the celebrity pulling power he does, but how many do.

But we can build our list and it’s something we need to do with a religious fervour.

What’s on your to-do list this week?

Have a great week.

Alec