How to Use Print to Promote School Events or Open Days

Introduction

Imagine walking into a school open day with no signs, no banners, no leaflets—just a bare room and a few confused parents awkwardly trying to figure out where to go.

It would feel more like a maze with no map than an exciting, well-organised event.

Print is what transforms an event from dull and forgettable into something engaging and professional.

Think of a school fair with no posters to build excitement, no flyers to remind families, and no welcome signs to guide visitors.

It would feel disorganised, uninviting, and easy to forget.

But with the right print materials in place, the event feels structured, welcoming, and memorable. If you want people to show up, get excited, and leave with a lasting impression, print is your best tool.

 

Why Print Works

• It makes a lasting impression. People remember what they can touch and hold more than something they just scroll past.
• It cuts through digital clutter. Parents get swamped with emails—your printed materials won’t get lost in an inbox.
• It builds trust. Studies show people see print as more credible than online ads.
• It creates a polished, professional look. A well-designed poster or brochure makes your school stand out.

 

Key Print Products to Use

Flyers & Leaflets

Flyers are your event’s friendly messengers.

They slip into book bags, land on kitchen counters, and keep parents informed without needing Wi-Fi.

Use them to highlight key details—what, when, where, and why they shouldn’t miss it.

 

Posters & Banners

A large, eye-catching poster in the school entrance does more than just look good—it tells people something important is happening. Banners outside the school catch the attention of passing parents and the wider community.

Invitations & Event Programmes

A printed invitation adds a touch of importance to any event. It makes parents feel welcome and valued.

On the day, event programmes help visitors navigate, ensuring they don’t miss key talks, tours, or activities.

 

Brochures & Prospectuses

A prospectus is your school’s chance to shine. It’s not just an information pack—it’s a takeaway reminder of why your school is the best choice. High-quality images and clear, compelling content make all the difference.

 

Branded Giveaways

Think beyond the standard leaflet. A pen, notepad, or bookmark with your school’s name and logo ensures your event sticks in people’s minds long after it’s over.

 

Best Design Tips

Keep Branding Consistent

Using your school’s colours, logo, and fonts across all materials creates a strong and professional look. Parents should instantly recognise your materials, whether it’s a banner outside the school or a flyer in their child’s bag.

Use High-Quality (high res) Images

Avoid blurry or dull photos. Bright, sharp images showing happy students, fun activities, and modern facilities tell a better story than paragraphs of text ever could.

Most importantly, use your photos, not library images.

Make It Easy to Read

If parents have to squint or re-read something, they’ll move on. Use large, clear fonts and break up information with bullet points or subheadings.

 

Smart Distribution Strategies

Even the best-designed flyer is useless if no one sees it. Make sure your print materials get in front of the right people:

• Inside the School

  – Place posters in reception, hallways, and staff rooms. Hand out flyers at pick-up and drop-off.

• Around the Community

  – Display materials in local cafés, libraries, and shops where parents naturally spend time.

• Hand-delivered

  – A personal touch works wonders. Give invitations or leaflets directly to parents—people are less likely to ignore something handed to them.

 

Bringing It All Together

Picture it again—an event with no print. No direction, no buzz, no professional touch.

Compare that to a school event where every detail is thought through—bold banners welcoming parents, clear flyers guiding them, and a well-designed prospectus they take home.

The difference is night and day.

Print isn’t just about looking good. It’s about creating an experience that feels organised, exciting, and worth remembering.

And when your school is remembered for the right reasons, that’s when real results happen.

Ready to make your next event unmissable? Let’s chat about how print can help.