Are you selling what they’re buying …?

Daniel Priestly may not be a household name but at 43 years old he’s done pretty well for himself.

Born in Australia he’d built a multi-million-dollar enterprise by the age of 25 and has gone on to grow businesses in the UK, USA, Singapore, and Australia.

Right now, he’s getting a lot of airtime as the inventor of ScoreApp – an advanced quiz funnel which uses AI to convert clicks into customers.

To most non-techies like me, the nuts and bolts of it are a bit of a snooze-fest as I discovered recently while watching a promo video.

But with a sudden surge of electricity to my tender parts my ears pricked up when the talk switched from the complexity of its inner workings to the results its users are experiencing.

And it reinforced a long-held opinion about what really moves people to buy something.

Rarely is it the “thing” itself but much more likely to be what it does for them, how it makes them feel, or what it does for their bank balance and self-esteem.

Some businesses have got it down to a tee, but others love to focus on the atom-splitting complexities of whatever widget they’re trying to flog.

It doesn’t matter whether it’s a brochure, a business card, or a banner. The messages you put on them matter a great deal.

Get that right and your print and promotional material will be much more effective.

Until next time.

Alec