How to Promote Seasonal Offers and Events with Print
Why Seasonal Offers Are Key
Seasonal events and offers are a big deal in tourism and hospitality.
From summer specials to winter warmers, they help bring in more visitors, fill quiet times, and keep things fresh. But even the best offer won’t work if no one knows about it.
That’s where print comes in. Posters, flyers, menus and signs help you stand out in the real world. They catch the eye, tell the story, and invite people in.
You can’t scroll past a poster on a café wall — it’s there, it’s bold, and it starts a conversation.
Why Print Works So Well
Print is easy to notice and gives people something to act on straight away.
You can place it exactly where people are — on a table, in a window, by the tills, at a hotel bedside, or even through the letterbox.
It’s also perfect for short-term campaigns.
Offers come and go, but print can move fast when you need it to.
A new batch of table talkers for the spring menu? No problem. A flyer for the Easter weekend market? Sorted.
And it works hand in hand with digital.
Add a QR code for bookings or a link to your website or social media, and you’ve got the best of both worlds.
Choosing the Right Print Products
There’s no one-size-fits-all. The best print for your offer depends on where it will be seen and what you want people to do. Here are a few favourites:
Table Talkers
Perfect for restaurants, cafés, and pubs. Small, upright, and right where your customers are sitting. Add a tempting photo, a clear call to action, and maybe a QR code for quick booking or to view a full menu.
Flyers and Leaflets
Simple, effective, and flexible. Hand them out, pop them in bags, or leave them in key spots like reception desks or visitor centres.
Posters
Great for high footfall areas — windows, walls, doors, and noticeboards. Big visuals and bold text work well here.
Tent Cards and Menus
Ideal for seasonal drinks, food specials, or limited-time services. Keep them short, sweet, and beautifully designed.
Loyalty Cards
Running a seasonal repeat offer or reward scheme? A small printed loyalty card can boost return visits. I know because I keep mine from one year to the next!
How to Design Print That Works
Good design isn’t about being flashy — it’s about being clear, attractive, and easy to understand at a glance. Here’s how to get it right:
Use Seasonal Colours and Themes
- Think warm, rich colours for autumn.
- Bright, fresh colours for spring.
- Snowy tones for winter.
- Match the feel of the season so it makes instant sense.
Keep Your Message Clear
Avoid vague offers like the plague.
Say what it is, who it’s for, and what to do next.
Instead of “Special Deals Available”, try “2 for 1 Afternoon Teas — This Weekend Only”.
Use Great Images
People notice pictures before words. So use high-quality photos — real people, real food, real places. Nothing fake or over-polished.
Top Tip
If you’re looking for stunning images, it’s worth checking with Visit Wales (what used to be the Welsh Tourist Board); they used to supply superb photos free of charge to businesses in the Tourism and Hospitality sector.
Make Room for White Space
Don’t cram it all in. Leave breathing room so the message stands out.
Top Tip
If you’ve got more to say, simply add a QR code to take readers to your website. But remember to take them to a specific web page. If you want to direct browsers to your home page, that’s fine.
But if you want to direct visitors to a specific page about an event, for example, then make sure the QR code directs them to the appropriate page.
Not many things lose visitors quite as quickly as dumping them on a page with absolutely zero information about the topic they were looking for.
How to Get Your Print in Front of People
Design alone isn’t enough — smart distribution gets your print working harder.
Local Partnerships
Team up with nearby businesses to swap space. You put their flyer in your shop — they put yours in theirs. Hotels, B&Bs, cafés, gift shops and activity centres are ideal for this.
Direct Mail
Send a postcard or flyer to past customers (provided you’ve kept a note of their contact details).
People still read what comes through the letterbox — especially when it looks good.
See our Top Tip about building a database below.
Social Media
Build up your own database of visitors and keep in touch with them throughout the year with news of what’s happening.
At the start, it might seem like a struggle to come up with ideas, but if you keep your eyes and ears open you’ll find an amazing range of things to share.
But backing it up with an Anniversary or Christmas card to reinforce the connection can be incredibly powerful.
Personal Note
Two years ago, we received a lovely Christmas Card from the owners of the campsite we go to every year, and we still remember receiving it all this time later. It really does work.
Handouts and Takeaways
Hand flyers out at markets, events, or on the high street. Or pop them into takeaway bags, room folders, or shopping parcels.
Community Boards
Tourism spots often have shared spaces—libraries, visitor centres, bus stops—so remember to ask before putting up your poster.
Fineline Insight
Don’t wait for the season to start before you promote it.
Many visitors plan their trips in advance, so get your printout early—even if it’s just a teaser or a “coming soon” message. You can always follow up with the full offer closer to the date.
You’ll plant the seed early, so when people are ready to book, you’re already top of mind.
That’s how great print works — not just reacting, but staying one step ahead.
Conclusion: Make Your Offers Unmissable
Seasonal offers are full of potential — but only if people see them, understand them, and feel inspired to take action.
Print makes that possible.
It’s visible. It’s practical. It’s persuasive. And when it’s designed well, it feels exciting — like something you don’t want to miss.
At Fineline, we help you create the kind of print that brings your offers to life — quickly, clearly, and beautifully.
Ready to make this season your best yet?
If you’d like to find out more, please get in touch here.