Phone, Fiascos & Feathered Alternatives …

Right. That’s it, I declared with as much gravelly voiced authority that only Morgan Freeman possesses.

You really must get a new phone.

Mrs S. had just tried to take a photo with her fully charged but ancient Google Pixel 2 only for it to conk out.

If it’d been a Tesla, it would have dribbled to a halt before you’d got to the end of the drive.

In truth, she’d hung on to her trusty phone for a couple of decades too long and would have preferred to upgrade to a carrier pigeon if she’d been able.

However, hardly likely to trouble the spooks at GCHQ in Cheltenham if she were to upgrade to something more sophisticated, my better half has been known to crash Google on occasion.

A not infrequent occurrence whilst uploading squillions of terabytes of pictures and videos of the grandchildren.

So mega-capacity storage was going to be a top requirement.

With a bewildering array of offers on the net, the whole thing could have been sorted in a jiffy.

But keen to support the bricks and mortar shops on the high street a trip to Chester was hastily arranged.

And that’s where the whole thing unravelled quite spectacularly.

All we wanted was a phone not a complete digital overhaul.

But after 90 minutes of being bamboozled by a blizzard of complex options in several shops, we staggered home without having gone through the wallet-busting experience I was expecting.

Maybe that’s what selling on commission looks like, but it doesn’t help to read the room and understand what we really wanted.

Just like ours, your business has an array of options designed to fit just about any scenario.

Sometimes they are needed and sometimes they’re not.

Food for thought as we wheel out our next bright, shiny feature-rich answer to a customer’s enquiry.

Until next time.

Alec