Space Cadet of the Century …

Last weekend, Ruthin held its Christmas Market.

The town centre was cordoned off to make a wonderful pedestrian-only area.

Cafes heaved, and shops bustled.

The town was packed with possibly a thousand or more excited shoppers eager to enjoy a little Christmas festivity.

At the bottom end of town, the old gaol had been requisitioned and was packed with stalls selling everything imaginable to do with Christmas.

The task of planning the event must have been enormous.

Committees and sub-committee elves would have been burning the midnight oil for weeks to ensure the event ran smoothly.

Could there have been anyone in town who didn’t know that it was on?

Unfortunately, there was.

And it was yours truly.

Talk about space cadet of the century.

I only found out about it on the day of the event as I drove home from work and spotted event organisers directing stall holders into the gaol.

Which made me feel even more stupid than usual. Especially as the goal is only a hundred yards or so from our door.

How come that all the folk who thronged the streets were in the know, and it had completely passed me by?

The thing is, we all tune into different things, pick up on different messages and inhabit different spaces on social media.

Something to think about as our 2025 promotional plans start to take shape.

One size does not fit all.

Those that succeed will be the ones whose marketing collateral reaches the parts that others can’t reach.

Have a great week.

Alec