Specially sharpened by Satan …

Never ask a man about pain.

Ever.

Because it’s well known that we don’t know the meaning of the word.

After suffering no more than a stubbed toe, most would leave you believing that they’d just had their leg sawn off without the aid of anaesthetic.

Which, incidentally, is almost how I felt after treading on a length of carpet gripper with my bare feet.

They’re the narrow plywood brutes with more lethally sharp nails sticking out of them than a hedgehog has spines.

And this one had been specially sharpened by Satan himself.

As you can imagine, the language was pretty industrial, and our spaniel heard some words even he’d never come across before.

But Mrs S. sat there sphinx-like. Completely unmoved.

For a fraction of a second, I considered turning on the waterworks and going for it like a toddler who’d just had his lolly pinched.

But at my age?

Even I knew how completely ridiculous that was.

Sadly, our local A&E wasn’t troubled, and after a very large scotch, I made a full recovery.

The moral in the story?

Know Your Audience.

Some people will get your message, and some won’t.

If you’re addressing their needs and desires, then selling whatever you’re selling becomes a lot easier.

Food for thought next time you’re working on a new leaflet or brochure … or whatever it is.

Have a great week.

Alec