Timing is everything …

Everyone seems to be fretting about AI taking over and replacing people.

But there aren’t many virtual workers that I know of who’d be brave enough to scale a tall ladder and fix a wobbly chimney pot.

I’ve never been to building school so I’ve no idea what their coursework looks like.

But it doesn’t take too much imagination to guess what the curriculum might cover.

Silly jokes aside about learning that the first job of the day is to turn the kettle on, I’d only just discovered what their SECOND job is.

Turning the radio on. At full blast.

And we know this because our street has recently been something like a builders’ convention with several properties around us undergoing extensive renovations.

And to a man, they’ve been a real bunch of disco bunnies.

The roofing experts working on the house across the street loved their Virgin radio.

But the gold medal performance went to the flooring expert working on the premises next door.

Because one day last week he belted out eight hours of almost solid Club Med 18-30 disco hits and joined in at the top of his voice.

To be fair, he had a fine vocal range. But his timing was somewhat awry.

Throughout the day, we’d hear strangled cries as the words died on his lips when he realised he’d been a few seconds too quick off the mark.

And isn’t timing everything in life?

They say that a third of a company’s prospects are ready to buy at any one time, a third aren’t and a third may never buy.

So, reaching out to them at the most opportune time is critical.

Mailing promo postcards and regular newsletters are two excellent ways to do that.

But a scattergun approach will likely yield poor results. Putting together a regular programme is critical.

Food for thought until next time.

Alec