We plough the fields and scatter …

Doing his best impression of Young Kaleb from Clarkson’s Farm, my young nephew, Tom, was driving the tractor.

On a warm late summer’s evening, our kitchen door was open and as we ate our supper, we could see Tom ploughing the last of the winter barley stubble into the ground.

The immense 200 horsepower of his giant John Deere tractor effortlessly hauling the five-furrow reversible plough through the bone-dry earth.

As it did so, the mirror-smooth mould boards gently turned the soil over in the first stage of creating the perfect seedbed for next year’s crop.

By the time you read this, winter oilseed rape will have been sown and the farming cycle will have gently rolled over into another year.

This time next year the crop will be harvested and Tom will be getting married in the very same field.

All that work and an ENTIRE year to wait to see the fruits of your labours.

It’s a long sales cycle to be sure. But it’s not unique.

I wonder if we know how lucky we are.

Get all our ducks lined up properly; copy written, web designer primed and ready for action, Google Ads switched on and you could have a new web page bringing in sales within days.

Countless pots of veterinary prescription-strength coffee may be needed to sustain you but that’s how short YOUR sales cycle could be.

Food for thought, perhaps?

If you want a sounding board or just want to bend my ear, I’m on hand for a chat about anything to do with Print or Web Design.

Stay safe.

Alec