What is the Difference Between Indoor and Outdoor Posters?

Ever wondered why some posters seem to fall apart when it rains while others stand strong like superheroes?

The secret lies in whether they’re made for indoors or outdoors. Let’s dive into the world of posters and uncover what makes each type tick.

 

Indoor Posters: Soft, Stylish, and Safe

Indoor posters are the pampered pets of the poster world. They’re typically printed on 170gsm Silk-coated paper, which is just a fancy way of saying they’re smooth, shiny, and sleek. These posters love the comfort of a cozy café wall, a classroom, or your office. They’re not built to handle the wild outdoors—rain, wind, and sun are their worst enemies.

Key Features:

• Material: 170gsm Silk coated paper.
• Durability: Perfect for indoors but keep them away from the elements.
• Look: Sleek, smooth, and stylish—ideal for grabbing attention in controlled environments.

 

Outdoor Posters: Tough, Resilient, and Ready for Action

Outdoor posters, on the other hand, are the rugged adventurers. We print them on 120-micron polypropylene using a special material called Nevertear.

Why? Because they’re waterproof, tear-proof, and ready to face whatever the British weather throws at them. They’re cheaper and quicker to produce than traditional paper posters that need to be encapsulated in clear film for protection.

Key Features:

• Material: 120-micron polypropylene (Nevertear).
• Durability: Waterproof and tear-proof, built to survive rain, wind, and sun.
• Look: Sturdy and reliable, perfect for grabbing eyeballs on a busy street.

 

Dos and Don’ts for Designing Posters

Whether your poster is chilling indoors or braving the outdoors, good design is key. Here are some quick tips to make sure your poster stands out for all the right reasons:

Dos:

• Keep it Simple: Less is more. A clear message with minimal text is more effective.
• Use Bold Colours: Bright colours catch the eye, especially from a distance.
• Choose Readable Fonts: Make sure your text is easy to read, even from afar.
• Include a Call to Action: Tell people what to do next—visit your website, call a number, or attend an event.

Don’ts:

• Overcrowd the Space: Too much information is overwhelming. Stick to the essentials.
• Use Weak Colours: Pale colours can fade into the background, especially outdoors.
• Forget Contact Information: Always include a way for people to reach you.

 

Best Places to Site Your Posters for Maximum Visibility

Where you put your poster is just as important as what’s on it. Here are some top spots to make sure your poster gets noticed:

• Busy Streets: Outdoor posters love the hustle and bustle.
• Café Windows: Perfect for indoor posters that need to be seen by coffee lovers.
• Community Boards: Great for local events or announcements.
• Near Cash Points: People always have a moment to spare while waiting.
• Inside Shops: Captive audience while customers browse or queue.

 

Final Thoughts

So, there you have it. Indoor and outdoor posters may share the same goal—grabbing attention—but they go about it in very different ways.

Indoors is all about style and comfort, while outdoors is about strength and resilience. Choose the right one, follow the design tips, and place it where people can’t miss it.

And remember, we’re here to help you create the perfect poster, whether it’s for indoors or outdoors. Find out more about our poster printing prices here to find out more!